The Irrefutable Mentation of Contentment

After a long and hectic weekdays, Saturday is a perfect day for doing nothing or having fun. Some people can still use this day to get their things done, but the pressure would not be as intense as on the working day

Based on this sentiment, the name "Saturdays" was born to represent their eyewear style which is able to give an easygoing as well as chic impression to the wearers. Furthermore, the shape triangle used in the logogram implies stability, power, and energy when it rests on a solid base—another message we want to convey

AKSEN takes pride in our work to design the overall identity for the brand which depicts their revolutionary spirit and bold mission: to offer designer eyewear in Indonesia at disruptive prices in a socially impactful way

Company Information

Client

Saturdays

Year

2014

Trifecta of Design, Craftsmanship, and Functionality

Saturdays was founded with a revolutionary spirit and bold mission: to offer designer eyewear in Indonesia at disruptive prices in a socially impactful way

The problem with purchasing genuine prescription eyewear in Indonesia lies on the price and design. By cutting out the middle-men, designing in-house, and interacting directly with customers, they provide a fun and easy buying experience with higher quality at a fraction of the price

Each loving pair of their frame is hand-crafted with the the best materials and passes through several stages from sketch to prototype testing to final design. Their design team gathers inspiration from all corners of the world and create custom pattern variations in pursuance of their plan for offering unique limited collections. Saturdays also make sure that all frames are inspected twice before they make their way over to the customers