Creating Touch Points

When it comes to building your brand, every touch point matters

Not all touch points are the same, nor do they have equal value. Some touch points may go overlooked by your customers, while others directly influence their buying decision

Simply put, creating touch points is about design refinement and design development

Section

Trademark Process Direction

Brand identity assets that can be registered with the government and protected from future litigation

Corporate Stationery

Business card, letterhead, envelope, folder, name tag, etc

Media

Brochure, catalogue, menu book, menu board, etc

Product System

Cup, coaster, straw, tissue, etc

Website

Content management system, social media campaign, media planning, search engine optimization, etc

Favicons

Pixel icons located in a web browser’s address bar

Signage

Use of signs and symbols to communicate a message

Packaging

Packaging shape, graphic, color, message, and container

Advertising

Audio or visual form of marketing communication

Vehicles

An instant marketing campaign on wheels

Uniform

Fabric selection and design based on performance criteria

Ephemera

Promotional items such as pen, key chain, mug, notepad, etc