Conducting Research

Brand identity requires business acumen and design thinking

The first priority is to understand your business: its visions, missions, target markets, corporate cultures, competitive advantages, strengths and weaknesses, marketing strategies, and challenges for the future

Section

Market Research Data

Incorporation of data affecting customer preferences for brand

Usability Data

Interpretation of “live” customer experiences with brand

Marketing Audit Data

Examination of communications and marketing tools

Competitive Audit Data

A dynamic, competitor's data-gathering process

Language Audit Data

Evaluation of language strengths and weaknesses