Local Wisdom Presented in Compelling Demeanour

Living in tropical country like Indonesia, not only we gain a much better perspective on just how awesome the warmer part of the world is, but with the sun, we constantly looking for refreshing drinks

As an exotic, versatile superfood, AKSEN believes coconut water would be a very refreshing drink to beat tropical summer thirst since it reduces the temperature of human body

After an exhaustive brainstorming, we came up with the name HAINUI, which is derived from the acronym of Hainuwele “The Coconut Girl”, a figure from the Wemale and Alune folklore of the island of Seram in Maluku Island, Indonesia

Its logotype structure forms the shape of coconut fruit, whilst the scratches depict the high spirit of coastal population

Through the overall identity, we eager to ask you to bring your imagination out to play and you will find yourself at the beach with the feeling of scrunching sand in your feet and the wind caressing your skin

Company Information

Client

Hainui

Year

2017

The Way Nature Intended

Established in 2017 under PT Louis Victory Trimurti, Hainui was born out of the confidence that drinking organic beverages is one of the most powerful health habit people should cultivate as nearly as possible. They believe in the power of coconut and organic fruits, therefore they make beverages the way nature intended, without using any artificial ingredients, coloring, nor flavoring

Parents want their kids to be healthy. Knowing that Hainui is made with all natural nutrition from mother earth and is an excellent source of vitamins would pleases the parents as well as gives them a sense of relief. Whilst for adults, as they age, their metabolism slows down, in part, to toxins that have accumulated in the body. Hence Hainui tends to make the healthier choice: feeding the body what it needs—and loves

They grasp the fact that it takes a lot of time and effort to make and stock organic beverages. That is why Hainui takes over the job to deliver the refreshing yet tasty drinks and provide peace of mind that their customers are pampering themselves without sacrificing the healthy living